Measure your marketing return on investment with our advanced ROI calculator. Get insights, benchmarks, and actionable recommendations to optimize your campaigns.
Tip: Include ad spend, creative, and tools.
Tip: Use attributable revenue for accuracy.
Tip: Helps contextualize performance over time.
Tip: Compare your ROI against typical industry performance.
200%
Classification: Profit
Benchmark (Agency): 320%
With a spend of $2,000.00 and revenue of $6,000.00, your ROI is 200%. That’s profit for small businesses.
Improve ad CTR by 1% to boost ROI to 203%.
Source reference: HubSpot
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For small businesses, 20%+ can be considered good, though it varies by industry.
Use ((Revenue - Spend) / Spend) × 100 to get ROI as a percentage.
Improve targeting, optimize creatives, increase conversion rate, and reduce acquisition costs.
ROAS measures revenue generated per ad dollar; ROI accounts for total profit relative to spend.
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